top of page
Digital marketing
Community Health Center website
In 2022, I led a redesign of the Open Door Health Services website, contracting with an agency for the site build. Based on audience research, the goals of the site are to convey friendliness through images, concisely describe services, and increase conversions by placing calls to action on every page. Interactive additions include a discount calculator tool and an appointment request form. The form now generates appointment requests representing nearly 6% of all medical appointments.
OTT ad
This 30-second spot builds awareness of Open Door's role as a community health center and creates feelings of belonging and trust. I wrote scripting and coached talent, while a video production company shot and edited. To create authenticity, subjects are actual Open Door providers and patients.
Spotify audio ad
This 30-second Covid vaccination ad focuses on practical benefits of vaccination. Conveying pride for the community's vaccination uptake creates social norming.
Covid vaccine-Spotify ad Feb 2024
00:00 / 00:30
bottom of page